Any fashionista worth her skinny jeans will be overtly aware that the country has been swept up in the craze of French brands and styling over the last twelve months. An influx of effortlessly chic and sharp French brands such as Sandro, Maje and most recently, the uber cool and quirky Parisian label, The Kooples to the shores of our green isle have created a frenzy of understated, sophisticated and classic dressing that wouldn’t look out of place strutting down the Champs Elysee.

Forget the caricatures of berets and strings of onions, dressing like the uber chic French women is incredibly easy and the overall result is graceful, refined and polished. In order to achieve this continental charm for yourself, remember to keep everything simple and understated.

Your chosen colour palette should be classic and neutrals are paramount to the look. Black, navy, cream, grey and nudes are your basic staples but you can also make allowances for the ‘in’ colours of the season. This Autumn Winter season you can also feel free to include bottle green, mauve and slate blues, all of which are set to be significant in the fashion world. Simplicity is the key and nothing is ever garish.

French styling relies on clean lines and the notion of less is more. Invest in classic good quality pieces and you’ll never go far wrong. The blazer is your key essential piece and is the epitome of sophisticated styling. The Kooples’ blazers are second to absolutely none and their elegant tailoring perfectly encapsulates the entire ethos of Parisian styling. Invest in a piece of this calibre and you will always be the most chic woman in any room. Team a great tailored and structured blazer with a cropped skinny, demure heels or elegant wedge boot and a simple t-shirt for the ultimate in down time dressing. Always keep your accessories tasteful and simple and your hair and make-up simple. If you want to add a pop of colour, do so with a printed silk scarf that you can drape effortlessly over your shoulders. No muss no fuss ladies. As far as this look is concerned, less is more and a dewy fresh faced complexion keeps the look modern and elegant.