ANOTHER EXCLUSIVE FOR DEBENHAMS AS MARIOS SCHWAB SIGNS UP

Debenhams has reveals another top fashion signing, by adding London based talent Marios Schwab to its designer ranks. The move to add Marios Schwab to the Edition concept follows hot on the heels of his spring/summer 2013 show, which received rave reviews at London Fashion Week last September. Marios Schwab will launch an exclusive range for Edition, which will debut for autumn/winter 2012 and has been specifically designed to appeal to women who want contemporary style that makes a statement. The new signing is testament to the growing success of Debenhams’ designer stable that includes the likes of Jonathan Saunders, Roksanda Ilincic and Henry Holland. The move acts to further cement Debenhams’ designer fashion credentials, in particular the ‘next generation’ of design talent first introduced by the Edition model last spring. Edition is a more fluid designer concept, where talent is signed up for a minimum of four seasons, with the aim of finding the next generation of designers at Debenhams.

MARIOS SCHWAB EDITION BLACK JEWELLED CUT EVENING DRESS €155

Spokesperson for Debenham Ireland, says “We are delighted to announce the addition of Marios Schwab to the high calibre of design talent we house within Debenhams. Our designer collaborations are something that we are really proud of, and we are committed to building on its success. “We have put a renewed focus on designers at Debenhams and really brought this to life through our recent advertising campaigns, and by refreshing the designer offer with the introduction of Edition. Customers can shop established industry names such as Jasper Conran, Betty Jackson and Julien Macdonald alongside new designers such as Marios all in one place.”

MARIOS SCHWAB EDITION PURPLE STUDDED EVENING DRESS €147

Launching in time for Christmas, Marios’ range consists of beautifully cut, modern dress shapes which can be worn for daytime or evening. Known for his unique talent of understanding the contours of a woman’s body, the range taps into this, creating clothes which make women feel confident, special and individual. Said Marios Schwab; “Working with Debenhams on the range has enabled the Marios Schwab brand to be introduced to a new, exciting and strong-minded Edition customer. It has been a great experience to introduce elements of the DNA of my label to a wider range of women, taking inspirations from signature pieces of my collections and adapting them in to a product for a customer who is confident and knows exactly what she is looking for in her wardrobe.  “I wanted to introduce her and challenge her with a capsule range that incorporates my vision for the perfect dresses for all occasions.” Massive fashion industry names Jonathan Saunders, Preen and Roksanda Ilincic already design trend-led seasonal collections under the ‘Edition’ umbrella, which Marios will join.The range is priced from €140 to €232 and will is available in the Henry Street store and online at Debenhams.ie now.