Section: Daily Fashion News
Author: Natalie Burke | More from this author >>>
Ultimate fashion disasters, beauty blunders and extremely unstylish setbacks could be a thing of the past, believe it or not, and its all down to young Irish mums.
We’ve all suffered the incriminating results of an outfit gone wrong or a serious wardrobe malfunction, whether it’s a strapless dress that just wont stay up, black panda eyes or telltale deoderant stains that make their mark on our beloved and trustworthy top. But thanks to a brand new website, SecretFashionFixes.ie, all our closet calamities could come to a close, with a host of innovative and prayer-answering solutions right at our fingertips.
SecretFAshionFixes.ie is a newly launched online one-stop-shop for ladies fashion emergency problem solving products. The first of its kind in Ireland, this new and exciting retail store will provide a huge range of fashion fixes that are specifically designed to make life a little easier for anyone wanting to look her very best – especially with the festive Christmas party season ahead.
Owned by Dee Fitzgerald and Wendy Fitzgerald, two fashion conscious young mums from Co. Clare, the pair have worked really hard to discover the best fashion fixes on the market today. Many of the problem-solving fashion solutions found on the new website are sourced globally and are new to the Irish market. The two ladies have tried and tested all of the products and recommend all of them as key wardrobe items.
I caught up with the busy businesswomen to find out why we should be clicking on www.secretfashionfixes.com!
St Walkers LBD - Refillable Perfume Bottle - Handbag Mobile Chain
Where did the idea to start the Business come from?
I was visiting Nashville, Tennessee in the USA a few years ago and happened to venture into a shop which had a section for Fashion Emergency Products for ladies, and I remember looking through these products thinking my God, how amazing they are! I had never even known such Problem-Solving products existed and I could have used most of them, and it was at that point I thought wouldn’t it be fantastic if there was an Online One-Stop-Shop for this type of Problem Solving Fashion Accessories and that’s how the idea for www.SecretFashionFixes.ie came about.
This year the timing seemed right to go and take the plunge and set up the online business, so I asked my sister in law Wendy to become my Business Partner, like myself she is also a fashion lover and avid online shopper. So we set about researching these Fashion Emergency/Problem Solving Products and Accessories, getting samples and personally trying each one out which was great fun, although now both of us can’t live without them, we love them so much.
Tell me a bit more about the products.
Many of our products featured on our website were invented or created by Mums, Husbands and Wives, Young Entrepreneurs, Small Companies, an array of different people. For example the Pouchee Hand-bag Organiser was invented by a 60 year old lady after receiving a gift of a gorgeous handbag from her nephew which had no pockets, so she came up with the idea of the Pouchee, a portable hand-bag organiser. Each one of our Product has it owns story and that in itself give us inspiration and motivation!
What did you both do before starting the Business? Do you have backgrounds in Fashion?
Since graduating from University College Dublin, with an honours Bachelor of Commerce Degree in Marketing, I have worked in a marketing environment for the past fifteen years. I have always had a strong passion for marketing and would hope to bring this passion and experience to Secret FashionFixes.ie to help make it a success. Wendy has worked in a customer service role for the past number of years, so we feel our experience compliments each other. Although we don’t have fashion backgrounds we love fashion and keeping up to date with the latest fashion trends, products and accessories. We understand, have gone through and can relate to, the little fashion dilemmas that ladies go through every day, so we knew what fashion fixes we needed to find and have on our website to help solve these fashion dilemmas and make life easier for us ladies.
What has the feedback been like so far?
SecretFashionFixes.ie went live the 4th October, so the website is not even 4 weeks old yet! Since the launch we have got phenomenal feedback and already have a good following on Facebook and Twitter.Every lady that visits our website loves it! Many of them have told us they want so many of the products they just can’t decide which ones to purchase first! The feedback has been excellent so far, we are so happy ladies love our products as much as we do.
Is it hard juggling being a mum and starting a new Business?
Both Wendy and I have young kids, so yes it has been a juggling act at times; however we are so lucky as we have got great support from our family especially our husbands. They just keep asking us when they can become full time house husbands and retire!! We have put a tremendous amount of hours into starting up the business but somehow, you don’t mind when it’s your own, and we have such love and belief in the products, we know once ladies out there know these amazing products exist, they will love them too! Our Products are so quirky and innovative we really have had great fun trying and testing all of them!
What has been your biggest fashion disasters? (When you wish you could have had a secret fashion fixes at the ready!)
There are so many where do I start, first off I have size 3 feet and I love shoes! But many of the high-heeled court shoes or stilettos just kept slipping off even with heel grips! I now found the solution which is the answer to my prayers, they are called St Walkers. The St Walkers LBD ( Little Black Dress) are a plush elasticated satin ankle straps with black elastic heel grips and they come with 3 interchangeable bows - Black organza with Swarovski crystals , Red organza bow with white polka dots and a Gold holographic bow. Not only do St Walkers accessorise my high heeled shoes but they also help keep my feet in them!
Another product I love is Hem Gems,which are little stylish rivets that can be used to temporarily adjust the length of your Jeans, so I can now wear my Jeans with high heels or my flat shoes. Lastly – I like my large hand-bag but could never find my mobile phone in it until I got the PhoneFetcher which is a stylish silver chain that clips to the inside of my hand-bag and the other end clips into the ear phone jack of my mobile phone so any time my mobile now rings I just pull the chain and viola my phone is on the other end, no more searching and missing calls!
The list could go on and on, as I honestly need, love and use all our products and accessories on www.SecretFashionFixes.ie.
So ladies if you are looking for those secret weapons that are essential for making sure you stay beautiful and look your best at all times visit www.SecretFashionFixes.ie
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Author: Natalie Burke | More from this author >>>